A Proud Gem of Saint Lucia

 

Saint Lucians are known to be proud people. Proud of our culture. Proud of our heritage. Proud of our history. Sharing our island’s culture with our friends comes naturally to us. In the diaspora, many of us promote Saint Lucia to our colleagues and friends all the time – we naturally engage with people to the point where they all want to visit Saint Lucia. Pot lucks are common in Ottawa where offices hold lunches and food fairs which depicts food from the rich cultural heritage of teh people from Ottawa who come from all over the world.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yesterday, April 29th, 2014, Percita Theodore, a former Senator of Saint Lucia, showcased Gems products and the marketing concept, “Marketing is everybody’s business” at a food fair at her workplace. This was an ideal opportunity to raise the consciousness of her market’s segment to the touristic attributes of Saint Lucia through the Gems concept. She did this by combining promotional material, a Saint Lucian dish and her warm and friendly personality as a Gem of Saint Lucia. This combination attracted interest by others to be freinds of Gems and to choose Saint Lucia as a destination of choice.

 

Being a friend of Gems is easy. It is fun. Together we are raising awareness of beautiful Saint Lucia to our global network of friends and friends of Saint Lucia. As a result of the Gems concept and processes, we are able to track our visitors and also build an intimate, sustainable and long term relationship which will result in economic benefits to indigenous Saint Lucians. You too can become a friend of Gems.